Volume 12, Issue 3 (12-2022)
Abstract
Customer Retention and maintaining customer relationships and preventing customers from Churn is one of the most important tasks of organizations in today's highly competitive markets. In this study, the issue of customer churn and customer retention strategies have been investigated. These issues have been studied through systematic literature review and from different angles such as the field of organization, degree of individualization of customer relationship management, customer segmentation, and selection of key customers, employee engagement and evaluation.
In addition, a model based on deep learning networks has been used to predict customer churn. As a result, a conceptual framework and model is created based on the existing literature in this field and then combined with the customer churn prediction model using deep learning networks. The results show that the use of deep learning in predicting customer churn is a very effective and efficient way to solve the problem of customer retention and customer churn. This approach is not only able to accurately predict which of the organization's customers are turning away from the organization and disconnecting from the organization, but also can accurately identify the factors and parameters affecting customer churn and bring very valuable insight for the organization.
Ph.d Ahmad Rezaei Jamkarani, Seyeed Hamid Forghani Dehnavi,
Volume 15, Issue 62 (3-2019)
Abstract
The study of the evolution of literary schools and comparing the principles and characteristics of different schools is one of the important fields of research in the comparative literature.Meanwhile, the contrast between classicalism and romanticism in the theory of literary genre and their different approaches to this category, is very significant. The authors believe that there are both intellectual and social principles in these two schools that theory of the literary genre of the schools, in spite of the plurality or apparent differences, is based on these principles and a large part of the contrast between these two schools is also the result of the opposition of these principles.This research is based on an analytical-descriptive approach and want to explain the principles and foundations in the context of intellectual and social conditions, its impact on the theory of literary types and, ultimately, the comparison of these schools. The results of this research show that the theory of essentialism and different perceptions of the theory of mimesis including belief of fixed and unchanging laws of literary genre, the purity of literary genre, as well as the belief in the existence of hierarchy among literary genre and the superiority of types of narratives such as tragedy and epic ,is the basis for the formation of the general principles of the theory of classical literary types of classicalism. In contrast , the components such as historicism, attention to the genius of the poet in the creation of literary work and the tendency toward individuality has led to the formation of a new theory of genres in the romanticism which it is based on the rejection of rules governing literary genre, the combination of existing literary genre, and the consideration of other literary forms, especially the lyric literature , novel, and the creation of new genre.
